Recently I wrote a post about colour and the differences between printing in Pantone and CMYK. This blog really got me thinking about print.
We are in a world where digital is always the main conversation when it comes to marketing or branding. And please do not get me wrong, I love all things digital and I cannot stress the importance of delivering your brand online. But digital is not the only way to communicate.
Print is not dead.
I suppose as a marketing fanatic I love all elements of communication. One really fun and highly creative way to communicate your brand is through print.
Beautifully printed brochures, business cards, letterheads, invites, menus, information documents, the list goes on. There is nothing like getting a beautifully printed invite in the post. I love holding textured paper where you know thought and investment went in. Or I love when I go to a restaurant and the menu sets the scene for the whole experience. It has that much power.
Print is not dead, it is far from dead. It can add so much to your brand. You just need to figure out how.
Live your brand