The Abstract Train

People are always asking me about brand names. Whether it is how we came up with The Pudding or to comment on their business or product name. It is one of the first things people hear or see when interacting with your brand. The biggest question I get is – should I stay safe or take a risk? ┬áThere are …

Cross that T

Personal Branding is a hot topic and it should be. It is something we all need to think about. It doesn’t mean that people should feel under pressure to create a brand identity and a website to go with their Personal Brand. But do remember, you have a Personal Brand regardless of what you show visually. However if designing an …

UI versus You and I

So I am going to write about an experience I had over the weekend, not original I know. And actually neither is the following but that is why I want to write about it today. I love all things digital, how could I not? However we do not live in digital world, not 100% of the time anyway. We live …

Personal Branding is not a fad!

Personal Branding is not a fad! There are a lot of discussions around the relevance of personal branding and its longevity. Let me tell you it is not a fad. Personal branding has been around as long as general branding has been, longer actually; we just haven’t named it or thought about it as purposefully. I wouldn’t “brand” myself as …