Employer branding is on everyone’s lips at the moment. Why? Is it a fad or is the future? It most definitely not a fad, employer branding is not new. For instance, when Walt Disney first started his studio he was paying 50% less than his competitors, but he was able to attract the best. It wasn’t because of the money, but rather the opportunity to …

I am known to ask questions – a lot of them. But my favourite one is Why. Why that brand name? Why not that name? Why that logo? Why are you thinking of rebranding? Why not? Why do you have a website? Why that content? Why do you have a Twitter account? Why do not have a LinkedIn business page? …

Can you believe it – Brick and Mortar is back! In the age of all things online and social, this traditional experience is making a comeback. I have written a lot about making sure that businesses don’t forget about the offline experience but let’s take it up a notch. Offline is on trend to becoming the new online! Why? Because …

Let’s break this down. Brand advocates are people who love your brand. They go around telling people about it, encouraging people to interact with you and better again, they encourage people to spend with you. Let’s break it down even further. It is old fashioned word of mouth sitting beautifully in 2016. As always I like to put a structure …