Location branding is an interesting one and something that intrigues me. I am an Irish person from a country that is symbolised by green fields, castles, sheep, friendly people and the lovely black stuff. More specifically I am a Limerick person. As a Limerick lady I have always received a reaction when I tell people where I am from. Of late this …

There are a lot of big brand names rebranding at the moment.  For the last week everyone has been talking about the Uber rebrand. So why are so many brands changing? Rebranding is happening because companies know change is needed. Change is really hard but it is also inevitable. The important thing is knowing when to change and what to …

I work, live and breathe branding and I have lost count of the times that I have said consistency is important to branding. Don’t worry I wasn’t giving bad advice! However, the best advice I can give is to balance consistency and change. Nothing stays the same forever so you need to realise when change is required. You may have …

Brand experience is fast becoming important for all brands. But what is brand experience all about? Brand experience is exactly what it says it is – it is about what anyone, and I mean anyone, experiences when they interact with your brand. To break this down and to give examples, think about booking a night away at a hotel. You …